A Cosmonaut Narrates This Epic Celebration of Planet Earth From S7 Airlines

Russian Airline Filmed in Locations Including St. Petersburg's Hermitage

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A new campaign from Russia's S7 Airlines celebrates the beauty and wonder of Planet Earth via an unusual perspective -- not from the skies, but from outer space.

The spot, by Wieden & Kennedy Amsterdam, is narrated by Russian cosmonaut Andrey Borisenko, who spent 164 days away from Earth on his last expedition. It's a sweeping epic, taking in the colors and sounds of locations including Thai caves, Asian markets, the Croatian coast and (in a nod to S7's Russian origins) St. Petersburg's Hermitage, the first time an advertising campaign has ever been shot in the historical museum. AG Rojas at Park Pictures directed the film.

The campaign also includes print and OOH, with building wraps and billboards across Russia. Each execution is dedicated to a global destination S7 Airlines flies to and portrays a sensation visitors are likely to experience when travelling there, from the culinary smells of Bangkok to the bright lights of Shanghai. Meanwhile, a specially-created landing page on S7's website enables Russian travelers to find their next travel destination based on their sensorial preferences.

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Oct 05, 2016
S7 Airlines
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Joseph Burrin
Creative Director:
Evgeny Primachenko
Art Director:
Jordi Luna
Scott Smith
Head of Content:
Joe Togneri
Broadcast Producer:
Michael MacMillan
Martin Weigel
Alexandre Janneau
Group Account Director:
Clare Pickens
Account Director:
Jorge Fesser
Account Manager:
Yulia Prokhorova
Head of Studio:
Saskia van Zwieten
Head of Art Production:
Maud Klarenbeek
Studio Artist:
Noa Redero
Project Manager:
Cory Chonko
Business Affairs:
Kacey Kelley
Deputy General Director:
Tatiana Fileva
Marketing Communications Director:
Eleonora Romanova
Brand Manager:
Alexandra Komarova
Head of Production:
Alexey Krasnov
Head of Online:
Elmira Agaeva
PR Director:
Irina Kolesnikova
Head of Media Group:
Natalia Kozlova
Production Company:
Park Pictures
AG Rojas
Director of Photography:
Michael Ragen
Executive Producer:
Stephen Brierley
Head of Production:
Sophie Hubble
Timothy Kerrison
Editorial Company:
Trim Editing
Dominic Leung
Audio Post:
Wave Amsterdam
Sound Designer / Mixer:
Alex Nicholls-Lee
Philip Kay
There's No Place Like Earth
Music Company:
Woodwork Music
Post Production:
MPC Amsterdam
Toby Aldridge
Jean-Clément Soret
Thijs Klaassen
Gustavo Alcocer
Film Producer:
Nicholas Simon
Production Company:
Blue Sky Films
Mario Zvan
Production Company:
Sofia Maltseva
Print Production Company:
Webber Represents
Thomas Prior
Executive Producer:
Holly Barder
Primary Photographic
Type Designer:
Loupe Digital Imaging
Stock Footage:

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