Creativity

Saab: Blackbird

Says director Joseph Kosinski: "Aero X [a concept car, only three exist] is a "green vehicle," it runs on clean-burning bio-fuel. Therefore, I wanted everything (the architecture, landscapes, environments, etc) to feel p

Published on Apr 11, 2007

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Says director Joseph Kosinski: "Aero X [a concept car, only three exist] is a "green vehicle," it runs on clean-burning bio-fuel. Therefore, I wanted everything (the architecture, landscapes, environments, etc) to feel pure and untouched.

This was meant to be more of a SAAB brand spot rather than a product-specific ad. Therefore, I wanted to avoid any gimmicks/slogans/taglines and focus on mood rather than specific features. The overall intent was to provide a tantalizing glimpse into the near future.

I approached it more like a music video...a very simple, classic, open narrative focused on establishing a relationship between the car and the girl through a variety of visual juxtapositions (i.e. opening doors vs. folding legs, cutting between girl on her back and car upside down on the road, etc.). I also maintained strict screen direction (girl is always facing left, car is always facing right) until final scene when their images finally merge in the reflection of the glass."

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About

Credits

Date
Apr 11, 2007
Agency:
none
Director:
Joseph Kosinski
Executive Producer:
Jeff Baron
Head Of Production:
Sue Ellen Claire
Director of Photography:
Garry Waller
VFX Supervisor:
Robert Nederhorst
VFX Producer:
Stephen Griffith
CGI Supervisor:
Greg Tsadilas
Compositing Supervisor:
Marc Dominic Rienzo
Digital Artist:
Erick Schiele
Digital Artist:
Nathan Millsap
Digital Artist:
Linden Vennard
Digital Artist:
Matt Fairclough
Model Maker:
Jared Tripp
Model Maker:
Justin Mijal
3D FX:
Mike Orlando
Executive Producer (Animation):
Steve Riess
Managing Director:
Carl Siebert
Music:
Jeffrey Kosinski
Producer:
Julien Lemaitre
Production Company:
Anonymous Content
Visual Effects:
Speedshape/LA
Client:
Saab

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