Creativity

Saab: Change Perspective

This new website for Saab invites visitors to see things differently.

Published on Aug 27, 2009

Editor's Pick

Interactive vignettes educate car shoppers on the different facets of driving a Saab, from safety and environmental issues, to engine power and fun factor. The site is backed by track by singer Asha Ali.

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About

Credits

Date
Aug 27, 2009
Agency:
Lowe Brindfors Stockholm
Client:
Saab
Executive Creative Director:
Rickard Villard
Executive Creative Director:
Martin Bartholf
Creative Director:
Magnus Wretblad
Art Director:
Rickard Villard
Art Director:
Patrik Westerdahl
Art Director:
Carl-August Savgard
Art Director:
Michael Fox
Art Director:
Richard Gronlund
Copywriter:
Martin Bartholf
Copywriter:
Henrik Haeger
Agency Producer:
Mark Baughen
Studio Art:
Ola Lanteli
Studio Art:
Pelle Sundqvist
Production Company:
ACNE
Interactive Production Company:
Acne Digital
Director:
Alphabetical Order @ACNE
Director of Photography:
Jo Eken Torp
Music:
Asha Ali
Music Supervision:
Musicsupercircus
Web Sound/Music:
Dinahmoe
VFX 3D:
Swiss

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