Saab: Change Perspective

This new website for Saab invites visitors to see things differently.

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Interactive vignettes educate car shoppers on the different facets of driving a Saab, from safety and environmental issues, to engine power and fun factor. The site is backed by track by singer Asha Ali.

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About

Credits
Date
Aug 27, 2009
Agency:
Lowe Brindfors Stockholm
Client:
Saab
Executive Creative Director:
Rickard Villard
Executive Creative Director:
Martin Bartholf
Creative Director:
Magnus Wretblad
Art Director:
Rickard Villard
Art Director:
Patrik Westerdahl
Art Director:
Carl-August Savgard
Art Director:
Michael Fox
Art Director:
Richard Gronlund
Copywriter:
Martin Bartholf
Copywriter:
Henrik Haeger
Agency Producer:
Mark Baughen
Studio Art:
Ola Lanteli
Studio Art:
Pelle Sundqvist
Production Company:
ACNE
Interactive Production Company:
Acne Digital
Director:
Alphabetical Order @ACNE
Director of Photography:
Jo Eken Torp
Music:
Asha Ali
Music Supervision:
Musicsupercircus
Web Sound/Music:
Dinahmoe
VFX 3D:
Swiss
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