Creativity

Saatchi & Saatchi and Aniboom: Nothing is Impossible Challenge

Saatchi adds new element to the New Directors Showcase.

Published on May 11, 2010

Editor's Pick

This year, Saatchi & Saatchi and Aniboom have teamed up on a new contest, the Nothing is Impossible Challenge, which will land one budding director a spot in the annual New Directors Showcase. Aniboom, a virtual animation studio, will promote the top submitted animations to the contest on its site, Twitter, Facebook and YouTube. The winner will be featured in teh Showcase and will also work on a project with one of Saatchi's offices this year.

The contest adds to the showcase's online presence, which expanded last year with a YouTube Channel, where visitors can suggest a director to add to the lineup and vote on a 2010 People's Choice Winner after the showcase debuts at Cannes.

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