Saatchi & Saatchi: The Out of Office Ad

Getting creative with the autoreply

Published on

Editor's Pick

When Saatchi & Saatchi Stockholm art director Gustav Egerstedt went on paternity leave, he decided to get creative with the opportunity. He turned his out of office auto-reply into adspace.

With B-Reel as the advertiser, the resulting message garnered so much attention that the agency has now set up a website to market the concept. You can sell your out of office message to the highest bidder, or even donate it to charity.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 23, 2011
Saatchi & Saatchi
Art Director:
Gustav Egerstedt
Saatchi & Saatchi
Petter Dixelius
Erik Hiort
Assistant Art Director:
Maria Wester
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age