Saatchi & Saatchi: The Out of Office Ad

Getting creative with the autoreply

Published on May 23, 2011

Editor's Pick

When Saatchi & Saatchi Stockholm art director Gustav Egerstedt went on paternity leave, he decided to get creative with the opportunity. He turned his out of office auto-reply into adspace.

With B-Reel as the advertiser, the resulting message garnered so much attention that the agency has now set up a website to market the concept. You can sell your out of office message to the highest bidder, or even donate it to charity.

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May 23, 2011
Saatchi & Saatchi
Art Director:
Gustav Egerstedt
Saatchi & Saatchi
Petter Dixelius
Erik Hiort
Assistant Art Director:
Maria Wester

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