Egg Nog and Beer Pong reunite in Saatchi L.A. and DeepLocal's reprisal of NogPongNogPong, an online party game in which visitors control a robot, the Nogbot, to shoot ping pong balls into cups of Egg Nog, which Saatchi staffers are then required to chug.
DeepLocal basically reverse-engineered and rewired a ping pong practice machine (they exist?), and also developed a web-based API that lets users communicate and control the bot from their computers. This year features a more evolved Bot system, with automatic scoring, social media integration and queue management--so that those waiting to play can be notified by email or text when their turn is up. And it's not all just to see Saatchi staffers get toasted--for each shot made, the agency will give a donation to one of three charities: Habitat for Humanity, Orange County Ronald McDonald House and Seal Beach animal shelter.