SABMiller - Abraxas: New Interactive Print

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About

Description
We hacked the traditional printing process allowing the audience to interact between a smartphone and a print without any apps or QR.
Credits
Date
Jun 21, 2015
Agency:
Phantasia/Wunderman Perú
Brand Director:
Jose Eyzaguirre
Client:
SABMiller - Abraxas
Chief Creative Officer:
Jose Aburto
Head of Art:
Augusto Landauro
Creative Director:
Carlos Altamirano
Senior Copywriter:
Diego Figueroa
Copywriter:
Andrés Aranguren
Graphic Designer:
Gustavo Zamora
Account Director:
Fernando Arriola
Production Company:
Phantasia Studio
Director:
Sebastian Castro
Sound Design:
Emocionica
Industry
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