Farmers Serenade their Tomatoes in Spot for Sabra's Salsa

Singing Makes Plants Grow, says Brand -- even Bad Singing Apparently

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Sabra's new commercial for its Sabra Salsa is all based around the idea that singing to plants helps them grows better. So it got a bunch of farmers to sing to their tomatoes. Their choice of track, REO Speedwagon's "Keep on Lovin' You," is either really hard to sing or these guys are totally tone deaf. Still, it makes for a diverting spot. It was created by StrawberryFrog New York and directed by Nick Kelly at Sweet Shop.

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About

Credits
Date
Jun 25, 2014
Agency:
StrawberryFrog New York
Chief Creative Officer:
Kevin McKeon
Client:
Sabra Salsa
Creative Director, Copy:
Ant White
Creative Director, Art:
Todd Houlette
Copywriter:
David Canavan
Art Director:
Hope Jordan
Strategy:
James MacKinnon
Group Account Director:
Christine Piper
Agency Producer:
Andy Wilcox
Production Company:
Sweet Shop
Director:
Nick Kelly
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