In South Africa, Handwashing Promoted Using Soaps with Toys Inside Them

It's Like a Happy Meal For Your Hands

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Getting people to wash their hands is a challenge -- and it's an even more important challenge to undertake once you realize that thousands of people die every day in underdeveloped regions of diseases that could be prevented with regular handwashing. In South Africa, Y&R worked with the disadvantaged community of Blikkiesdorp in the Western Cape to promote hand washing by embedding toys inside bars of soap, creating "Hope Soap."

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Aug 06, 2013
Y&R South Africa
Safety Lab/Blikkiesdorp4Hope
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