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Sagem: The Ultra-Slim Mobile

In a new print campaign running in France, scheduled to move on to the U.K. next month, Publicis Conseil launches the Sagem my301X cellphone by "emphasizing its ultra-fine design," says the agency. Which is also to say it's easy to lose, ap

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In a new print campaign running in France, scheduled to move on to the U.K. next month, Publicis Conseil launches the Sagem my301X cellphone by "emphasizing its ultra-fine design," says the agency. Which is also to say it's easy to lose, apparently, but the ads illustrate the phone's lack of heft "in surprising and amusing settings that play on true-to-life situations, therefore positioning the consumer at the heart of the message," Publicis Conseil avers. Photography by Jean-Yves Lemoigne, www.jeanyveslemoigne.com.
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About

Credits
Date
Dec 20, 2005
Client:
Sagem
Executive Creative Director:
Olivier Altmann
Copywriter:
Patrice Lucet
Art Director:
Charles Guillemant
Art Buyer:
Anne Traonouil
Photographer:
Jean-Yves Lemoigne
Agency:
Publicis Conseil
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