Creativity

Sailor Jerry: Backyard Cookout Campaign

The latest print, outdoor and lookbook photography for Philadelphia-based Gyro Worldwide's tattoo-intensive Sailor Jerry brand is inspired by "a working-class American cookout," says Gyro CEO/CD Steven Grasse. "We rounded up some Phill

Published on Dec 12, 2006

Editor's Pick

The latest print, outdoor and lookbook photography for Philadelphia-based Gyro Worldwide's tattoo-intensive Sailor Jerry brand is inspired by "a working-class American cookout," says Gyro CEO/CD Steven Grasse. "We rounded up some Philly locals and hosted a backyard party. We're taking our authentic rock 'n' roll vibe and portraying it in a different way from last season's raucous punk rock show setting. [Click here for that.] This shoot is just an extension of our commitment to producing American-made products that are true to the legacy of Sailor Jerry himself." Along those lines, the opening image in this PDF features "old-school punk dude" Dennis McHugh, as Grasse calls him

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About

Credits

Date
Dec 12, 2006
Creative Director:
Steven Grasse
Art Director:
Nick Paparone
Photographer:
Michael Dwornik
Client:
Sailor Jerry
Agency:
Gyro Worldwide Philadelphia

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