Creativity

Sainsbury's Bank: Annabel

Waiting for her kids.

Published on Apr 12, 2012

Editor's Pick

AMV BBDO and Jamie Maule Ffinch create this heartwarming, thoughtful film as part of an online campaign to launch Sainsbury's Bank's Facebook page. The film centers on Annabel, a harried mother of three who is tired of waiting around, sometimes for hours, as her kids swim, or do other activities. Told that she's going to be starring in a documentary about this, she gets a nice surprise from Sainsbury's Bank.

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About

Credits

Date
Apr 12, 2012
Agency:
AMV BBDO
Client:
Sainsbury's Bank
Creative:
Paul Brazier
Producer:
Yvonne Chalkley
Director:
Jamie Maule-Ffinch
Producer:
Ciara McGowan
DOP:
Dom Bartels

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