Creativity

Sainsbury's: Sillier

How silly will they get?

Published on Mar 07, 2011

Editor's Pick

As part of its efforts to raise money for the country's annual charity event, Red Nose Day for Comic Relief, UK grocery chain Sainsbury's has launched a microsite featuring its employees taking part in a number of 'silly' challenges - such as eating red hot chillis.

The campaign, promoted by social media activity, pledges that the more Red Noses sold in-store, the more it will release increasingly 'sillier' challenges online.

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About

Credits

Date
Mar 07, 2011
Agency:
Dare
Client:
Sainsbury's
Creative Director:
Flo Heiss
Copywriter:
Fergus Jackson
Art Director:
Mark Black
Producer:
Gemma Glover
Producer:
Jo Dillon
Production Company:
Believe Media
Director:
David Hartley

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