Creativity

Sainsbury's Snapchat Karaoke Lens Lets You Sing Along With Its Christmas Ad

Fans' Vocals Will Be Used in a Special Version of TV Spot

By Alexandra Jardine. Published on Dec 02, 2016

Editor's Pick

Sainsbury's is inviting fans of its Christmas ad campaign, The Greatest Gift, to sing along with the vocals today through the U.K.'s first branded "karaoke" lens on Snapchat -- and they can also win a chance to have their singing featured in a final version.

The Snapchat lens, live for 24 hours today (Dec. 2) turns users into a lookalike of the "Dave" animated character from the ad, and and allows them to share their version of the song, sung by James Corden in the TV version.

To wrap up the campaign, the best karaoke vocals from across the festive period will replace James Corden's voice in a special version of the TV ad released online in the week before Christmas. People can also enter the competition via social channels.

Analog Folk created the interactive element of the Sainsbury's campaign; the TV ad is by AMV.BBDO.

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About

Credits

Date
Dec 02, 2016
Agency:
AnalogFolk
Campaign Manager at Sainsbury's:
Poppy Shute
Client:
Sainsbury's
Campaign Manager at Sainsbury's:
Mark Evans
Campaign Manager at Sainsbury's:
Bianca Khatri
Exec. Creative Director:
Simon Richings
Assoc. Creative Director:
Alistair McKnight
Creative Team:
Alex King
Creative Team:
Andrew Jordan
Head of Strategy:
Doug Baker
Strategist:
Amar Babbar
Client Partner:
Sarah Mamou
Project Director:
Sohini Gogel
Senior Producer:
Mandy Watt
Senior Content Producer:
Poss Kondeatis
Head of Design:
Ryan Campbell
Social Media Strategist:
Mike Harris
Community Manager:
Rory O'Neill
Editor:
Daryl Yeoman
Media Agency:
PHD
Media Manager:
Becci Dive
Experiential Production Company:
Bearded Kitten
Bearded Kitten Executive Producer:
Timmy Sampson
Bearded Kitten Executive Producer:
Aoife Van Linden Tol
Bearded Kitten Executive Producer:
Tom Mansell
AV Tech:
Smart AV
Talent Talks Casting Director:
Gemma Gurvitz
Content Camera:
Stuart McCardle
Content Camera:
Chris DuMont
Content Sound:
Craig Barlow

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