Pups in Sweaters Play 'Jingle Bells' in Sainsbury's 'Christmas Jumpers' Video

Gravity Road Follows Up Last Year's Viral Hit

Published on

Editor's Pick

Last year, one of the U.K.'s surprise viral hits of the festive season was a video by Gravity Road for Sainsbury's clothing brand Tu, promoting ts Christmas jumpers. It featured an amateur group of Dad doing the Dance of the Sugar Plum Fairy.

This year, the brand has followed up with another piece of seasonal silliness ripe for sharing on social media: dogs playing jingle bells, dressed in the cutest little doggy Christmas sweaters (which really are available at Sainsbury's). At the end of the video, by "Wagging Larry and the Bone Chasers," the tagline says. "Christmas jumpers are here. Also available for humans."

If you've ever wanted to know how dogs can play in a band (or indeed just need to hear the words "cockapoo on lead guitar") have a watch of the behind-the-scenes film too.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 16, 2015
Gravity Road
Sainsbury's Tu
Creative Team:
Olly Courtney
Creative Team:
Tom Evans
Agency Producer:
Simon Kearney
Production Company:
Rattling Stick
Jack Whitely
Remy Felix Vas
Stephen Bowers
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age