Ah, that moment when you've picked a tree, found last year's Christmas lights, unravelled the knots, and positioned them on the tree -- only to wonder if they're going to work. Sainsbury's and AMV BBDO partner on an OOH campaign that brings that familiar holiday moment to life. The posters have a switch that when flipped by passersby, enables fairy lights to start twinkling -- or not.
The effort, built in partnership with JCDecaux, Hive, Clear Channel and Russell Sign, is part of the retailer's "Christmas Days at Sainsbury's" campaign. Posters will be placed in London, Edinburgh, Manchester, Glasgow, Leeds and Birmingham.