Creativity

Sainsbury's: Will the Lights Work?

That million-dollar holiday question.

Published on Dec 07, 2012

Editor's Pick

Ah, that moment when you've picked a tree, found last year's Christmas lights, unravelled the knots, and positioned them on the tree -- only to wonder if they're going to work. Sainsbury's and AMV BBDO partner on an OOH campaign that brings that familiar holiday moment to life. The posters have a switch that when flipped by passersby, enables fairy lights to start twinkling -- or not.

The effort, built in partnership with JCDecaux, Hive, Clear Channel and Russell Sign, is part of the retailer's "Christmas Days at Sainsbury's" campaign. Posters will be placed in London, Edinburgh, Manchester, Glasgow, Leeds and Birmingham.

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About

Credits

Date
Dec 07, 2012
AD:
Phil Holbrook
Agency:
AMV BBDO
Client:
Sainsbury's
CW:
Liam Donnelly

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