Saint Laurent Paris: New YSL Identity

YSL no more.

Published on Jul 25, 2012

Editor's Pick

"Yves" has been dropped from YSL and Paris has been added in. Last month, the fashion house announced that it would be undergo a rebranding of its readywear collection, under new CD Hedi Slimane. The new identity, designed by Slimane herself, will officially debut in Vogue Paris' August issue. In the meantime, the brand posted pictures on its Facebook page of what the collection's new brand identity looks like. The company is still officially called YSL, but the iconic logo will be used less across its collections.

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Jul 25, 2012
Saint Laurent Paris

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