Saint Laurent Paris: New YSL Identity

YSL no more.

Published on

Editor's Pick

"Yves" has been dropped from YSL and Paris has been added in. Last month, the fashion house announced that it would be undergo a rebranding of its readywear collection, under new CD Hedi Slimane. The new identity, designed by Slimane herself, will officially debut in Vogue Paris' August issue. In the meantime, the brand posted pictures on its Facebook page of what the collection's new brand identity looks like. The company is still officially called YSL, but the iconic logo will be used less across its collections.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 25, 2012
Client:
Saint Laurent Paris
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age