Creativity

Saks Fifth Avenue: Holiday Light Show

Snowflakes and bubbles.

Published on Nov 22, 2011

Editor's Pick

Snowflakes meet bubbles in this year's projection mapping spectacular for Saks' Fifth Avenue flagship store, created by Iris. The light show launched November 21 with a performance by the American Ballet Theater and will run till January 6. It includes opening and closing windows, pipes that come out of the windows and a giant clock which acts as a permanent feature counting down the time until the next projection.

Shoppers can also scan QR codes on the windows of Saks which see them redirected to a mobile site where they can watch the projection and find out about Saks. Saks' holiday windows are sponsored by FIAT and MasterCard Worldwide.

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About

Credits

Date
Nov 22, 2011
Agency:
Iris
Client:
Saks Fifth Avenue

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