Rugby players often lose their teeth, but those casualties actually led to this totally absurd, but useful idea from Ogilvy Argentina, for Argentinian beer brand Salta. To promote Salta's sponsorship of the Rugby Union, the brew brand has given some players who have lost teeth to the sport a free dental implant. But there's a catch. The implant doubles as a bottle opener.
No joke -- according to the agency, three players so far have received the "beer tooth," and the brand is scouting for more prospects. The players have to have lost teeth in certain parts of their mouths to make the bottle opener actually usable.