Rugby Players' Tooth Implants Double as Bottle Openers in Crazy Argentina Beer Stunt

Salta Beer Is Promoting its Rugby Sponsorship

Published on

Editor's Pick

Rugby players often lose their teeth, but those casualties actually led to this totally absurd, but useful idea from Ogilvy Argentina, for Argentinian beer brand Salta. To promote Salta's sponsorship of the Rugby Union, the brew brand has given some players who have lost teeth to the sport a free dental implant. But there's a catch. The implant doubles as a bottle opener.

No joke -- according to the agency, three players so far have received the "beer tooth," and the brand is scouting for more prospects. The players have to have lost teeth in certain parts of their mouths to make the bottle opener actually usable.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 28, 2015
Ogilvy & Mather Buenos Aires
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age