Creativity

Samsonite: Heaven and Hell

Suitcases that can survive the inferno.

Published on Jun 22, 2011

Editor's Pick

Samsonite's witty take on what happens to our luggage on an airplane journey, created by JWT Shanghai, is this year's winner of the Press Grand Prix at Cannes 2011. Anyone whose bags ever got beaten up by an airline knows what this is all about.

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Credits

Date
Jun 22, 2011
Agency:
JWT
Client:
Samsonite
Executive Creative Director:
Yang Yeo
Executive Creative Director:
Elvis Chau
Creative Director:
Hattie Cheng
Creative Director:
Rojana Chuasakul
Art Director:
Hattie Cheng
Art Director:
Rojana Chuasakul
Art Director:
Haoxi Lv
Art Director:
Danny Li
Art Director:
Surachai Puthikulangkura
Copywriter:
Marc Wong
Producer:
Anotai Panmongkol
Producer:
Somsak Pairew
Illustrator:
Surachai Puthikulangkura
Illustrator:
Supachai U-Rairat
Production House:
illusion
Animator:
illusion
Print Production:
Joseph Yu
Print Production:
Lulu Zhang
Print Production:
Isaac Xu

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