Creativity

Samsung: 3D Outdoor Projection

Samsung unlocks the secrets of an old building.

Published on May 26, 2010

Editor's Pick

Last week Dutch agency Muse and Samsung introduced the brand's new line of 3D LED TVs with a large-scale commercial 3D outdoor projection onto the Beurs van Berlage, a historic building in the center of Amsterdam. The dynamic spectacle unveiled the "mysteries" locked inside the old building.

The event lasted for three days and also included live demos of the new Samsung TVs in an adjacent square. Participants also had a chance to win new Samsung 3D LED TVs on site and via a Foursquare promotion.

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About

Credits

Date
May 26, 2010
Agency:
Muse
Client:
Samsung
Client:
Samsung Electronics Benelux
Creative Director:
Sander Ejlenberg
Art Director:
Liat Azulay
Digital Strategy:
Karlijn van den Berg
Designer:
Elano Collaco
Production:
Wouter Donkers
Media Agency:
Starcom
Digital Strategy Director:
Richard van der Wilk
Director of Digital Operations:
George Goudsblom
Senior Digital Planner:
Sabine Poort
Senior Media Planner:
Suzanne Bertus
Mobile Agency:
IceMobile
Technical:
Barry de Rond
Production:
Leontine Wenink

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