Samsung: A New Way to Learn With Institute of Play

The possibilities of play.

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Cheil USA unveils the next part of its "influences" campaign for the Samsung Galaxy Note, the latest in a series of films that showcase the creative and educational possibilities afforded by the device.

The newest effort focuses on education -- the company collaborated with the Institute of Play -- a classroom/studio that understands "play" as a key learning mechanism -- to see how the Note can fill in the current gaps in kid's education, where students just aren't engaged enough.

The film follows on from Cheil's previous work for the device, which starred renowned multi-tasker James Franco (who also directed the film) as he maximized his productivity using the Note. There was also the David Beckham film, which featured the soccer star taking inspiration from the Note to craft a series of seriously cool soccer kicks. The brand also partnered with artist Tristan Eaton to show how he uses the device over the course of a day.

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Oct 17, 2012
Cheil USA
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