Creativity

Samsung Turns a Dublin Bridge Into a Giant Playable Harp

Stunt on Samuel Beckett Bridge Promotes the Galaxy Note 8

By Alexandra Jardine. Published on Sep 28, 2017

Editor's Pick

Samsung is promoting the Galaxy Note 8 smartphone in Ireland by turning Dublin's Samuel Beckett Bridge into a giant playable harp.

Architect Santiago Calatrava's harp-inspired bridge was linked to a real harp, played by harpist Aisling Ennis, via software that lit up cables of the bridge as she plucked each corresponding string. The process is demonstrated via the smartphone's screen.

Creative agency Guns or Knives was responsible for the stunt, working with projection mapping expert Pauric Hackett of "Make and Share" on production. The event is now playing out via a series of social videos.

Guns or Knives creative director Adam Crane comments in a statement: "As a recognizable Irish symbol, the Samuel Beckett Bridge has drawn attention from brands before, but we were determined to make the public see it in a completely new light."

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About

Credits

Date
Sep 28, 2017
Agency:
Guns or Knives Dublin
Client:
Samsung
Head of Marketing:
Linda Nolan
Marketing Manager:
Idé O'Brien
Creative Director:
Adam Crane
Copywriter:
Jack Robertson
Art Director:
Connor Kenny
Account Director:
Kerrie Sweeney
Account Manager:
Siobhán Walsh
Account Executive:
Meg Dalglish
Strategy:
Hazel Treacy
Technology:
Make and Share
Tech Producer:
Pauric Hackett
Production:
Tiny Ark
Music:
Aisling Ennis
Producer:
Nathan Reilly
Producer:
Siobhain Kehoe
Video Director:
Charles Alexander
Director of Photography:
Blaine Rennicks
Production Coordinator:
Emma Goode
Aerial Filming:
Alex James
Editor:
Charles Alexander
Post Production Supervisor:
Siobhain Kehoe
Post Production Sound:
Alex James

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