Creativity

Samsung's S4 Flies High With a Fan Club

Sir, Please Return to Your Seat.

Published on Jul 30, 2013

Editor's Pick

In this follow up to the "Boarding" spot, Samsung, 72andSunny and Epoch director Michael Downing team up again to show off the Samsung Galaxy S4's features in another day-in-the-life scenario. Here, our sandy-haired and bearded traveler and fellow commuters are in the air. Curious onlookers continue to enter his personal space, in awe of his phone's large screen and how the videos pause when he looks away. The skeptic in the seat next to him learns about his S4's user-friendly easy mode as well as the smart-switch tech that allowed him to transfer all of his contacts and downloads from his old phone. We're also introduced to another Samsung cool guy, albeit a less patient one, and the oversharer across the aisle. The odd couple is featured more prominently in "Air Gesture Genie," a 15 second companion spot that addresses the S4's touch-free answering feature.

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About

Credits

Date
Jul 30, 2013
Agency:
72andSunny
CEO/Partner:
John Boiler
Client:
Samsung
ECD/Partner:
Jason Norcross
Managing Director (Entertainment):
James Townsend
Creative Director/Writer:
Matt Heath
Creative Director/Designer:
Jason Ambrose
Jr. Writer:
Rebecca Ullman
Jr. Designer:
Jon Hall
Sr. Writer:
JC Abbruzzi
Lead Designer:
Niraj Zaveri
Head of Film Production:
Sam Baerwald
Group Film Prod. Director:
Nicole Haase
Film Producer:
Esther Perls
Production Company:
Epoch
Director:
Michael Downing
Editorial Company:
Arcade Edit
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Editor:
Will Hasell
Post:
Airship
Producer:
Gregory Heffron
Assistant Flame Artist:
Steven Williams
Executive Producer (Telecine):
LaRue Anderson
Colorist:
Gregory Reese
Audio Mix:
Lime
Mixer:
Dave Wagg
Assistant Mixer:
Patrick Navarre
Executive Producer:
Jessica Locke

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