Creativity

Netball Gets the Serious Sports Ad Treatment in This Samsung Spot

Australian Ad Follows a Young Fan's Pursuit of Her Dreams

By Alexandra Jardine. Published on Jun 01, 2016

Editor's Pick

Netball is the latest sport to get the serious sports ad treatment in this spot from Australia, created by Samsung to mark its partnership with the Australian Netball Diamonds, the Queensland Firebirds and the New South Wales Swifts.

The ad follows a little girl's determined efforts to support her team, the Diamonds, and improve at the sport, despite being benched by the teacher early on. It intersperses footage of the team training with scenes of her trying to improve, from goal-shooting practice to running up and down in her yard. There are also scenes of her contacting her favorite players on social media using her Samsung smartphone.

The message -- which recalls the likes of Always' "Like a Girl" and Sport England's "This Girl Can" -- is themed around role models, and how a good one can inspire the young girl to follow her dreams.

Samsung and agency Iris Worldwide have also created further content featuring individual Australian netball players. The campaign will run across social, digital, out of home, experiential and TV advertising.

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About

Credits

Date
Jun 01, 2016
Agency:
Iris Worldwide
Client:
Samsung (Australia)

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