Husband Watches Wife Give Birth via Virtual Reality With Samsung Gear VR

Emotive Stunt Claims to Be 'World's First Live' VR Delivery

Published on Mar 16, 2015

Editor's Pick

In this film from Samsung Australia and Leo Burnett Sydney, a husband who is four thousand kilometers away from his pregnant wife as she's about to give birth is able to experience the moment in way that's the perhaps the next best thing to being there in person -- via virtual reality.

Using a Samsung Gear virtual reality headset, the man watches his wife deliver their son in Perth, Australia. It's emotional stuff and also adds a real human element to a technology that is often perceived to be just about thrill-seeking and gaming-type scenarios. The agency and client claim the effort is the "world's first live virtual reality birth."

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Mar 16, 2015
Leo Burnett Sydney
Chief Marketing Officer (Samsung):
Arno Lenior
Samsung (Australia)
Head of Marketing Communications (Samsung):
Ian Bell
Group Marketing Manager (Samsung):
Ana Vrinat
Marketing Manager, TELCO:
Bianca Da Silva
Assistant Marketing Manager, DI:
Michelle Carter
Head of Corporate Affairs (Samsung):
Richard Noble
Corporate Affairs Manager (Samsung):
Shaneez Johnston
Chief Creative Officer (Leo Burnett):
Andy DiLallo
Worldwide Chief Creative Officer (Leo Burnett):
Mark Tutssel
Executive Creative Director (Leo Burnett):
Vince Lagana
Executive Creative Director (Leo Burnett):
Grant McAloon
Creative Director (Leo Burnett):
Sharon Edmondston
Creative Director (Leo Burnett):
Misha McDonald
Art Director (Leo Burnett):
Vince Lagana
Copywriter (Leo Burnett):
Grant McAloon
Executive Producer (Leo Burnett):
Jeremy de Villiers
Design (Leo Burnett):
Bruno Nakano
Design (Leo Burnett):
Jason Young
Client Service Direction (Leo Burnett):
Amanda Quested
Business Director (Leo Burnett):
Laura Dowling
Production Company:
Rapid VR
Director (Perth/QLD):
Dave Klaiber
Director (Perth/QLD):
Taylor Steele
Earle Dresner
Ben Nott
Executive Producer:
Susannah DiLallo
Casting Director:
Toni Higginbotham Casting
Virtual Reality Specialist:
Dan White
Production Manager (Perth/QLD/SYD):
Lizzi Topen
Production Manager (Perth/QLD/SYD):
Garrett Robinson
Production Manager (Perth/QLD/SYD):
Catherine Warner
Focus Puller (Perth/QLD):
Eamon Dimmitt
Focus Puller (Perth/QLD):
Jeremy Donohoe
Data Wranger (QLD):
Kareem Anti
Gaffer (QLD):
Matthew Slattery
Sound (Perth/QLD):
Trevor Hope
Sound (Perth/QLD):
Paul Jones
Matt Hodgkinson
Ashley Hooker
Media Agency:
Sound Mix:
We Love Jam
Chief Operating Officer (Edelman PR):
Matthew Gain
Technical Product Specialist (Edelman PR):
Matthew Wu
Associate Director (Edelman PR):
Carla Webb

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