In the U.K., Samsung has launched an outdoor campaign to coincide with the first birthday of the royal baby, Prince George. The activity, which is being advertised across the big screen in Piccadilly Circus today, features images of baby George's birthday party. However, this isn't Prince George's birthday party, it's actually that of George Jagger, scion of an ordinary family from Matlock in Derbyshire, who are taking part in a new digital campaign from Samsung called "100 Days of Family." Passers-by are invited to visit the 100 Days Of Family website to view the pictures of baby George's birthday party.
As part of the campaign, by Cheil U.K., 50 families from across the country will tell their stories throughout the summer through the lens of Samsung's Galaxy K zoom smartphone. With 40 families already recruited, Samsung is launching an online search for the final ten, giving photo sharing families across the U.K. the chance to apply via Instagram.