Creativity

Samsung's Latest VR Experience Helps Kid Cyclists Practice Road Safety

'Beat the Street' Is Playful but Instructive

By Alexandra Jardine. Published on Oct 07, 2016

Editor's Pick

Samsung has developed a VR game/ experience for the thousands of children in the Netherlands who cycle to school, to help them learn about road safety in a playful but instructive way.

In Beat the Street, which was developed by Cheil Worldwide in the Netherlands in collaboration with Veilig Verkeer Nederland (the Dutch Traffic Safety Association), young people experience a range of dangerous traffic situations that could happen in life. They have to make choices and take action -- for example, look carefully, cross the street or wait until it is safe. The motion sensors in the Gear VR give the children live feedback so that they are confronted, in a playful way involving cartoon-ish collisions, with the consequences of their actions.

Kids will be able to download the app free from the Oculus Store; it runs on the Samsung Gear VR or other VR solutions.

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About

Credits

Date
Oct 07, 2016
Agency:
Cheil Worldwide
Client:
Samsung
Creative:
Taco Zuidema
Creative:
Huib Maaskant
Creative:
Geert-Jan Bijlstra
Creative:
Ton van Jole
Creative:
Annemiek del Uli
Account:
Judith Langeslag
Account:
Sanne Kleindijk-Zaalberg
Account:
Mariska Kloezen
Strategy:
Hans van Gils
Client Responsible:
Gerben van Walt Meijer
Client Responsible:
Susanne Damen
Client Responsible:
Anne ter Braak
Client Responsible:
Femke Koenen
Agency Responsible:
Rob Stomphorst
Production Company:
WeMakeVR
Production Company:
FatFred

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