To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Samsung Promotes New Curved TV with Gladiator Epic Filmed in 4K

MPC's VFX Render Every Face in the Crowd in Detail

Editor's Pick

Samsung is promoting its first curved UHD television with a cinematic TV ad by CHI & Partners which, to reflect the product's capabilities, was filmed entirely in 4K (four times Full High Definition). Shot on location in New Zealand by Park Pictures' Nathan Price, the spot is set in a Roman-style arena, with a chillingly young despotic emperor directing menacing gladiators. A father and son in their pyjamas find themselves at the heart of the action as they watch from (as it's eventually revealed) their sofa on a massive curved screen. The production required a huge cast and crew with 350 extras, a purpose-built coliseum in a disused quarry and bespoke costumes designed by Barbara Darragh. VFX house MPC created the crowd scenes in CG, paying painstaking attention to detail as the ultra high resolution means that effectively, every minute expression on faces in the crowd can be seen.

The spot breaks in the UK today and will roll out globally over TV, outdoor, press and online.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 16, 2014
Agency:
CHI & Partners London
Client:
Samsung
Executive Creative Direction:
Jonathan Burley
Art Director:
Monty Verdi
Copywriter:
Micky Tudor
Agency Producer:
Matt Creswell
Director:
Nathan Price
Prod. Co.:
Park Pictures
Exec Producer:
Stephen Brierley
DOP:
Ginny Loane
VFX:
MPC
VFx Producer:
Philip Whalley
VFX Executive Producer:
Tim Phillips
VFX Supervisor:
Frank Lambertz
CG Supervisor:
Carsten Keller
Grade:
MPC
Colorist:
Jean-Clément Soret
Editor:
Jonno Woodford-Robinson@ Fusspot NZ
Editor:
Paul Hardcastle, Trim
Audio Post:
Sam Ashwell @ 750MPH
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age