Samsung: Don't Be Afraid to Get Lost

Camera on a road trip

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To promote its new sh100 wi-fi enabled camera, Samsung is taking it on a road trip across the USA.

The camera will be handed from person to person as it travels from the West Coast to New York city. It's being followed by a documentary crew from agency Mekanism, who will chronicle its journey with three YouTube films (the first of which is seen here). Currently in the Mid West heading toward Chicago, the camera's adventures can also be followed via a Facebook page, photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel, and a tumblr blog.

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About

Credits
Date
May 31, 2011
Agency:
Mekanism
Client:
Samsung
Production Company:
Mekanism
Director:
Tony Benna
Executive Creative Director:
Tommy Means
Associate Creative Director:
Kevin Mulroy
Copywriter:
Drew Hoolhurst
Executive Producer:
Katie Matson
Line Producer:
Beth Shulman
Director of Photography:
Ethan Indorf
2nd Camera Operator:
Tony Benna
Editing Company:
Mekanism
Editor:
Tony Benna
Editor:
Ethan Indorf
Visual EFX:
Mekanism
Design Director:
Dieter Wiechmann
Composer:
Chris Iashelle
Band:
Black Year
Song Title:
"Open Road"
Sound Mix:
Ryan Billia
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