Samsung: Don't Be Afraid to Get Lost
Camera on a road trip
Published on May 31, 2011
Editor's Pick
To promote its new sh100 wi-fi enabled camera, Samsung is taking it on a road trip across the USA.
The camera will be handed from person to person as it travels from the West Coast to New York city. It's being followed by a documentary crew from agency Mekanism, who will chronicle its journey with three YouTube films (the first of which is seen here). Currently in the Mid West heading toward Chicago, the camera's adventures can also be followed via a Facebook page, photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel, and a tumblr blog.
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Credits
- Date
- May 31, 2011
- Agency:
- Mekanism
- Client:
- Samsung
- Production Company:
- Mekanism
- Director:
- Tony Benna
- Executive Creative Director:
- Tommy Means
- Associate Creative Director:
- Kevin Mulroy
- Copywriter:
- Drew Hoolhurst
- Executive Producer:
- Katie Matson
- Line Producer:
- Beth Shulman
- Director, Photography:
- Ethan Indorf
- Camera Operator:
- Tony Benna
- Editing Company:
- Mekanism
- Editor:
- Tony Benna
- Editor:
- Ethan Indorf
- Visual Effects:
- Mekanism
- Design Director:
- Dieter Wiechmann
- Composer:
- Chris Iashelle
- Band:
- Black Year
- Song Title:
- "Open Road"
- Sound Mix:
- Ryan Billia
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