Samsung: Don't Be Afraid to Get Lost

To promote its new sh100 wi-fi enabled camera, Samsung is taking it on a road trip across the USA.

The camera will be handed from person to person as it travels from the West Coast to New York city. It's being followed by a documentary crew from agency Mekanism, who will chronicle its journey with three YouTube films (the first of which is seen here). Currently in the Mid West heading toward Chicago, the camera's adventures can also be followed via a Facebook page, photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel, and a tumblr blog.