Home Gallery Interactive (video) Samsung Don't Be Afraid to Get Lost Samsung: Don't Be Afraid to Get Lost Camera on a road trip Published on May 31, 2011 Editor's Pick To promote its new sh100 wi-fi enabled camera, Samsung is taking it on a road trip across the USA. The camera will be handed from person to person as it travels from the West Coast to New York city. It's being followed by a documentary crew from agency Mekanism, who will chronicle its journey with three YouTube films (the first of which is seen here). Currently in the Mid West heading toward Chicago, the camera's adventures can also be followed via a Facebook page, photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel, and a tumblr blog. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 31, 2011Agency:MekanismClient:SamsungProduction Company:MekanismDirector:Tony BennaExecutive Creative Director:Tommy MeansAssociate Creative Director:Kevin MulroyCopywriter:Drew HoolhurstExecutive Producer:Katie MatsonLine Producer:Beth ShulmanDirector of Photography:Ethan Indorf2nd Camera Operator:Tony BennaEditing Company:MekanismEditor:Tony BennaEditor:Ethan IndorfVisual EFX:MekanismDesign Director:Dieter WiechmannComposer:Chris IashelleBand:Black YearSong Title:"Open Road"Sound Mix:Ryan Billia Tagsphotography CategorySocial MediaWeb Film Latest Creativity News on Ad Age It's A Total Eclipse of the Brands How One Creative's Brewing Hobby Influences His Work Supply & Demand Signs Fogel, Michon Joins B-Reel Films Related work Samsung: Space Max Fridge Cheil Worldwide Ukraine Samsung: Fear Leo Burnett Argentina Samsung: Wemogee Leo Burnett Italy
