Creativity

Watching Drama on Your Phone Can Be a Life or Death Situation in This Samsung Spot

Leo Burnett Chicago Plays on Your Low Battery Anxiety

By Alexandra Jardine. Published on Oct 25, 2017

Editor's Pick

Low battery anxiety. It's definitely a thing, and no more so than when you're trying to watch the crucial moment of a drama on your phone.

Samsung plays on this in a new spot out of Leo Burnett Chicago, that features dramatic, life or death scenes from TV dramas and movies, among them a medical drama, a lifeguard movie, a martial arts thriller and a war film. They all head for a climactic moment with the line "Don't die on me!" All the gripping dramas play out while being watched by people on their phones, which are about to run out of juice. The desperate hunt for a phone charger begins--reaching under a bed, running all over the house trying to find one. It's only the woman with the sleeping baby who knows what to do: place her Samsung Note8 handset on her Samsung Fast Charge Wireless Charger Convertible.

"Samsung is always innovating ways to remove the barriers of everyday life. Our job is to tell the human stories behind the technology. Why is wireless charging amazing? Because when you're on the edge of your seat, immersed in a movie, your phone should live to see every twist and turn too," says Britt Nolan, Leo Burnett U.S. chief creative officer, in a statement.

The spot is directed by MJZ's Hoffman/Metoyer  and is running on social and digital channels across Samsung's global markets.

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About

Credits

Date
Oct 25, 2017
Agency:
Leo Burnett Chicago
Client:
Samsung
VP Global Marketing Team:
Heesun Kim
Director Global Marketing Team:
Jessie Song
Manager Global Marketing Team:
Cindy Kim
Global Chief Creative Officer:
Mark Tutssel
US Chief Creative Officer:
Britt Nolan
Creative Director:
Carlos Murad
Art Director:
Carlos Murad
Associate Creative Director:
Kent Carmichael
Copywriter:
Kent Carmichael
Senior Producer:
Michael Petrucelly
EVP Global Account Director:
Radim Svoboda
Global Account Director:
Huy Ngo
Global Account Executive:
Leif Nelson
Senior Strategist:
Anthony Tharpe
VP Director of Celebrity Services:
Peggy Walter
Director of Music:
Chris Clark
Production Company:
MJZ
Director:
Hoffman
Director:
Metoyer
Director of Photography:
Ryley Brown
Executive Producer:
Eriks Cumins
Line Producer:
Tracy Broaddus
Editorial House:
Whitehouse Post
Editor:
Matthew Wood
Producer:
Lauren Connolly
Post Production:
MPC
Executive Producer:
Christian Downes
Colorist:
Ricky Gausis
Music Artist:
Arvo Part
Sound Design:
Whitehouse Post
Sound Design:
Another Country
Mixer:
John Binder

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