This Weird and Wondrous Samsung Spot Is Straight Out of Your Dreams

Ad for Galaxy S7 Edge Promotes VR Via Your Phone

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Samsung promotes the Galaxy S7 Edge's virtual reality capabilities in this breathtaking spot, which brings to life the weirdness and wonderfulness of dreams.

Created by Wieden & Kennedy Portland and directed by Smuggler's Adam Berg, it captures the dreams of a girl dozing on a bus. The ad is replete with stunning, surreal visuals, showing the girl rising to the sky from her seat, a bus floating off the highway. A voiceover then goes on to describe classic sleeptime reveries -- being able to fly, being young when you're old -- but the film adds some quirky twists. For example, the girl has a dream about a dinosaur in a Jurassic Park-type landscape, but he freakily speaks in the voice of her best friend. There's also the familiar nightmare in which the girl's teeth fall out at school, but guess what? The boy she has a crush on still likes her.

The spot ends by coming back to the bus, where the girl puts her phone into a VR headset (to escape the slobby guy next to her eating a sandwich). The ad then poses the question: if you could experience anything in a dream by just putting a phone on your face, why wouldn't you get that phone?

The film continues the series Samsung debuted during the Oscars, to support the Galaxy S7 and S7 Edge.

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About

Credits
Date
May 02, 2016
Agency:
Wieden + Kennedy Portland
Client:
Samsung
Director:
Adam Berg
Production Company:
Smuggler
VFX Studio:
MPC LA
Colorist:
Mark Gethin
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Derek Syznal
Art Director:
Brandon Mugar
Producer:
Erika Madison
Producer:
Kevin Diller
Production Company:
Smuggler
Director:
Adam Berg
Executive Producer:
Drew Santarsiero
Line Producer:
John Bick
Director of Photography:
Joost Van Gelder
Editorial Company:
Cosmo Street
Editor:
Paul Hardcastle
Post Producer:
Marie Mangahas
Post Executive Producer:
Yvette Sears
VFX Company:
MPC LA
VFX Executive Producer:
Elexis Stearn
MPC Creative Executive Producer:
Mike Wigart
VFX Producer:
Brian Friel
VFX Creative Director:
Paul O'Shea
VFX 3D Supervisor:
Zach Tucker
Color:
MPC LA
Color Executive Producer:
Meghan Lang
Color Associate Producer:
Rebecca Boorsma
Music & Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Music Company:
Walker
Composer:
Dan Romer
President / Founder:
Sara Matarazzo
Mix Company:
Lime
Mixer:
Joel Waters
Mixer:
Zac Fisher
Producer:
Susie Boyajan
Audio Assistant:
Stephen Fredericks
Audio Assistant:
Kevin McAlpine

See more credits

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