Home Gallery Video Samsung Dreams This Weird and Wondrous Samsung Spot Is Straight Out of Your Dreams Ad for Galaxy S7 Edge Promotes VR Via Your Phone By Alexandra Jardine. Published on May 02, 2016 Editor's Pick Samsung promotes the Galaxy S7 Edge's virtual reality capabilities in this breathtaking spot, which brings to life the weirdness and wonderfulness of dreams. Created by Wieden & Kennedy Portland and directed by Smuggler's Adam Berg, it captures the dreams of a girl dozing on a bus. The ad is replete with stunning, surreal visuals, showing the girl rising to the sky from her seat, a bus floating off the highway. A voiceover then goes on to describe classic sleeptime reveries -- being able to fly, being young when you're old -- but the film adds some quirky twists. For example, the girl has a dream about a dinosaur in a Jurassic Park-type landscape, but he freakily speaks in the voice of her best friend. There's also the familiar nightmare in which the girl's teeth fall out at school, but guess what? The boy she has a crush on still likes her. The spot ends by coming back to the bus, where the girl puts her phone into a VR headset (to escape the slobby guy next to her eating a sandwich). The ad then poses the question: if you could experience anything in a dream by just putting a phone on your face, why wouldn't you get that phone? The film continues the series Samsung debuted during the Oscars, to support the Galaxy S7 and S7 Edge. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 02, 2016Agency:Wieden + Kennedy PortlandClient:SamsungDirector:Adam BergProduction Company:SmugglerVFX Studio:MPC LAColorist:Mark GethinCreative Director:Craig AllenCreative Director:Jason BagleyCopywriter:Derek SyznalArt Director:Brandon MugarProducer:Erika MadisonProducer:Kevin DillerProduction Company:SmugglerDirector:Adam BergExecutive Producer:Drew SantarsieroLine Producer:John BickDirector of Photography:Joost Van GelderEditorial Company:Cosmo StreetEditor:Paul HardcastlePost Producer:Marie MangahasPost Executive Producer:Yvette SearsVFX Company:MPC LAVFX Executive Producer:Elexis StearnMPC Creative Executive Producer:Mike WigartVFX Producer:Brian FrielVFX Creative Director:Paul O'SheaVFX 3D Supervisor:Zach TuckerColor:MPC LAColor Executive Producer:Meghan LangColor Associate Producer:Rebecca BoorsmaMusic & Sound Design:Barking OwlSound Designer:Michael AnastasiMusic Company:WalkerComposer:Dan RomerPresident / Founder:Sara MatarazzoMix Company:LimeMixer:Joel WatersMixer:Zac FisherProducer:Susie BoyajanAudio Assistant:Stephen FredericksAudio Assistant:Kevin McAlpineSee more credits Tagsmobile phones virtual reality Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Samsung: Samsung Galaxy -- The Rest of Us Wieden & Kennedy Portland Samsung: The Night Before Wieden + Kennedy Portland Samsung: Gear S3 World Choir Cheil U.K.