Creativity

Samsung: Easy Mode

Michael Downing returns for spots that look a lot like 'The Next Big Thing'

Published on May 06, 2013

Editor's Pick

72andSunny goes the tried and tested route for a new campaign to promote the Samsung Galaxy S4. Set at a graduation party, the campaign -- which launched with one of the spots during "Conan" Thursday -- shows various S4 owners showing off the features of the new phone, and doing it in some not-so-subtle ways. It's a similar tactic to the brand's "The Next Big Thing" campaign promoting the S3, and continues to hammer Apple, showing how older, less tech-savvy folks are iPhone owners, while younger, hipper people own Samsung. See more spots on the right.

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About

Credits

Date
May 06, 2013
Agency:
72andSunny
CEO:
John Boiler
Client:
Samsung
ECD:
Jason Norcross
CD/Writer:
Matt Heath
CD/Designer:
Jason Ambrose
Senior Designer:
Allison Hayes
Lead Writer:
Jason Pollock
Director of Film Production:
Sam Baerwald
Senior Film Producer:
Angelo Mazzamuto
Film Producer:
Esther Perls
Production:
Epoch Films
Director:
Michael Downing
EP:
Melissa Culligan
EP:
John Duffin
Line Producer:
Francie Miller
Editorial:
Arcade Editorial
VFX:
Chemical Effects
Telecine:
The Mill - LA
Music:
South Music
Sound Design:
Barking Owl
Mix House:
Play Studios

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