Creativity

Breathtaking Surf Film Promotes Unlikely Sponsorship

Video Starring Kelly Slater and Other Pros Touts Samsung's Partnership in ASP World Tour

Published on Jul 23, 2014

Editor's Pick

72andSunny Amsterdam brings a new vibe to Samsung in this breathtaking film promoting the brand's partnership with The Association of Surfing Professionals World Tour. Directed by Mark Molloy via Exit Films, Melbourne and Smuggler, London, "Every Day Is Day One" intercuts scenes of pros like Kelly Slater, Mitch Crew, Gabriel Medina, Stephanie Gilmore and Johane Defay tackling heroic waves, with those of young amateurs giving it a go. No matter how experienced they are, they all encounter struggles. The point is to convey the idea that in surfing, no two days are the same and each one presents a new challenge.

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About

Credits

Date
Jul 23, 2014
Agency:
72andSunny Amsterdam
Client:
Samsung
Director:
Mark Molloy
Executive Creative Director:
Carlo Cavallone
Creative Director:
Paulo Martins
Writer:
Lee Hempstock
Writer:
Damian Isaak
Lead Designer:
Robert Teague
Designer:
Renee Lam
Group Brand Director:
Caroline Britt
Senior Brand Manager:
Rebeccah Lowe
Brand Coordinator:
Nicholas Rowland
Director of Film Production:
Stephanie Oakley
Film Producer:
Eline Bakker
Audio Post Facility:
Wave Studios Amsterdam
Sound Supervisor:
Alex Nicholls-­‐Lee
Sound Design and Mix:
Ed Downham
Audio Post Producer:
Ben Tomlin
Production Company:
Exit Films Melbourne
Production Company:
Smuggler London
Director:
Mark Molloy
Exec Prod Exit Films:
Corey Esse
Exec Prod:
Emma Laurence
Exec Prod Smuggler:
Chris Barrett
Exec Prod Smuggler:
Fergus Brown
Producer:
Martin Box
DOP:
Greig Fraser
2nd Unit DOP, Underwater:
Chris Bryan
Edit:
Marshall Street Editors
Edit:
Marshall Street Editors London
Editor:
Patric Ryan
Assistant Editor:
Elena De Palma
Edit Producer:
S.J. O Mara

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