Creativity

Samsung Reveals Its Dream Soccer Team In Four Minute, Superhero-Style Film

Brand Also Shows How Galaxy Devices Will Be Showcased In Multi-Platform Campaign

Published on Dec 19, 2013

Editor's Pick

These days, it seems it's not enough for just one soccer player to star in your ads. Samsung has announced over the past few weeks that it's bringing together a whole 11-strong team of them to promote its Galaxy devices, in a scenario where aliens are invading from outer space and the world has to be saved by football.

Having first trailed the campaign (through Cheil and R/GA) via social media and mysterious messages hashtagged #Winnertakesearth, Samsung has released previous content such as a film in which Argentina's Lionel Messi is named as captain. Now, it has released this four-minute star-studded film with even more details about how each player was recruited to join this international "dream team". We see stars such as Wayne Rooney and Cristiano Ronaldo getting the call (superhero style) to come out and fight. The online film also hints at role Samsung Galaxy devices, such as Galaxy Note 3 and Galaxy Gear, will play in enhancing the team's performance leading up to and during Earth's ultimate showdown on a virtual football field.

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About

Credits

Date
Dec 19, 2013
Agency:
Cheil + R/GA
Client:
Samsung

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