Creativity

Samsung: Galaxy Note - The Next Big Thing is Already Here...Again--Super Bowl XLVI Teaser

A quick competitive jab.

Published on Feb 01, 2012

Editor's Pick

72andSunny tease Samsung's Super Bowl entry, which plays off the previous spot from "The Next Best Thing" campaign.

The teaser is an assortment of clips from the previous spot, which showed (Apple) fan boys and girls lining up, waiting anxiously and getting generally quite obsessed with the newest, latest (Apple) gadget. In the previous ad, they figured out that Samsung phones already are the next best thing. In this one, something similar is probably going to happen -- except this time, the focus will be on the Samsung Galaxy Note. Bobby Farrelly will direct the game day ad.

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About

Credits

Date
Feb 01, 2012
Agency:
72andSunny
Client:
Samsung
Director:
Michael Downing
ECD:
John Boiler
CD/CW:
Tim Wolfe
CD/Designer:
Bryan Rowles
Designer:
Jake Kahana
Director of Film Production:
Sam Baerwald
Film Producer:
Becca Purice
Production Company:
Rabbit Content
Director:
Bobby Farrelly
EP:
Joby Bamhart
EP:
Douglas Howell
DP:
Matt Leonetti
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Editor:
Frank Effron
Producer:
Christie Price
EP/Managing Director:
Michelle Burke
Colorist:
Stefan Sonnenfeld @ Co. 3
Online/VFX:
The Mission

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