Creativity

Samsung's Galaxy Note 8 Helps Lovers Get Creative in Adorable Emmy's Spot

Different Ways to Say 'I Love You' With a Device

By Alexandra Jardine. Published on Sep 15, 2017

Editor's Pick

We've seen several ads recently that show the deterimental effect that smartphones can have on relationships: Ray-Ban and Levi's are just some of the brands that have explored the theme. But a new spot for Samsung's Galaxy Note 8 that aired during last night's Emmy's broadcast reminds you instead how the smartphone's technology can help you say "I love you" in all sorts of new ways.

The ad, created by Wieden + Kennedy Portland and directed by Biscuit's Isaiah Seret, shows a couple flirting and getting together by doodling, drawing and finally summoning up the courage to say "I love you" with the device's S pen and live messages (there's a brief moment of terror when she texts him the message and he replies "Who dis?"). It's a cute spot that shows you that smartphones perhaps aren't all bad when it comes to connecting lovers in real-life: and does a great job of showcasing the phone's features.

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About

Credits

Date
Sep 15, 2017
Agency:
W+K Portland
Client:
Samsung
Executive Creative Director:
Jason Bagley
Executive Creative Director:
Eric Baldwin
Creative Director:
Brandon Davis
Creative Director:
Stuart Brown
Copywriter:
Derek Szynal
Art Director:
Caitlin Alexander
Director of Production:
Matt Hunnicutt
Director of Production:
Mike Davidson
Senior Integrated Producer:
Deb Drumm
Account Team:
David Newsome
Account Team:
Analysa Cantu
Account Team:
Ralph Lee
Production Company:
Biscuit Filmworks
Director:
Isaiah Seret
Partner/Managing Director:
Shawn Lacy
Executive Producer:
Rick Jarjoura
Head of Production:
Mercedes Allen
Producer:
Kim Bradshaw
Director of Photography:
Jo Willems
Editorial Company:
Work Editorial
Editor:
Stewart Reeves
Executive Producer:
Marlo Baird
Producer:
Marguerite Olivelle
VFX Company:
The Mill
Executive Producer:
Arielle Davis
Producer:
Brittany Gauran
Production Coordinator:
Mary Mondrus
Flame Artist:
Jason Bergman
Nuke Artist:
Ben Smith
Nuke Artist:
Greg VanZyl
Nuke Artist:
Daniel Lam
Nuke Artist:
Dylan Streiff
Nuke Artist:
Kelsey Napier
Art Support:
Patrick Dirks
Grade Company:
The Mill
Colorist:
Gregory Reese
Executive Producer, Color:
Thatcher Peterson
Color Assistant:
Gemma Parr
Color Assist:
Asa Fox
Color Producer:
Diane Valera
Mix Company:
Lime Studios
Mix Engineer:
Mark Meyuhas
Assistant Mix Engineer:
Peter Lapinski
Executive Producer:
Susie Boyajan

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