Creativity

Samsung Moves from iPhone Jokes to Baby Fart Jokes in New GS4 Spot

Dad gets some help swaddling his baby.

Published on Jun 04, 2013

Editor's Pick

72andSunny continue to demonstrate the Galaxy S4's capabilities in this newest spot for Samsung, which features a dad (good timing, just in time for Father's Day) having a little swaddling trouble with his adorable, gastrointestinally-troubled baby. Like the previous spots in the Samsung campaign, this one spends plenty of time actually demonstrating some of the more interesting features of the phone, from its wave-to-answer functions to the pausing of video when you look away. 

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About

Credits

Date
Jun 04, 2013
Agency:
72andSunny
CEO/Partner:
John Boiler
Client:
Samsung Galaxy S4
Executive Creative Director:
Jason Norcross
Creative Director/Writer:
Matt Heath
Creative Director/Designer:
Jason Ambrose
Senior Designer:
Allison Hayes
Lead Writer:
Jason Pollock
Designer:
Robert Teague
Director of Film Production:
Sam Baerwald
Senior Film Producer:
Angelo Mazzamuto
Film Producer:
Esther Perls
Group Brand Director:
James Townsend
Brand Manager:
Andy Silva
Brand Coordinator:
Nadia Economides
Production Company:
Epoch Films
Director:
Michael Downing
Executive Producer:
Melissa Culligan
Executive Producer:
John Duffin
Line Producer:
Francie Miller
Editorial Company:
Arcade Editorial
Editor:
Andrew Leggett
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Producer:
Kirsten Thon-Webb
Assistant Editor:
Trevor Schulte
Assistant Editor:
Luc Giddens
Assistant Editor:
Luke McIntosh
VFX/Animation Company:
Chemical Effects
Senior Executive Producer:
Sandy Beladino
Producer:
Liz Lydecker
Senior Flame Artist:
Shauna Prescott
Flame Assistant:
Jorge Tanaka
Head of 3D:
Mat Stevens
Telecine Company:
The Mill - LA
Music Company:
South Music
Head Of Production:
Dan Pritkin
Creative Director:
Jon Darling
Composer/Arranger:
Robin Holden
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Executive Producer/Creative Director:
Kelly Bayett
Mix House:
Play Studios
Executive Producer:
Lauren Cascio
Assistant:
Hermann Thumann

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