Danny Glover Has a Fun Cameo in Samsung's Galaxy S7 Spot

Why Spend Time Charging Your Phone? Asks W&K's Ad

By Alexandra Jardine. Published on Jun 20, 2016

Editor's Pick

Samsung's latest Galaxy S7 edge ad is all about time -- how precious it is, how we always fear it's running out, and ultimately, how we don't want to waste time charging our phone battery.

The one minute spot, by Wieden & Kennedy Portland, begins a montage of situations where time is of the essence, whether it's trying to sneak through on a railroad crossing just as the barrier comes down, an action movie heroine trying to diffuse a bomb or an old rich lady trying to "buy" time. In a nice touch, half way through, we're reminded that time is really precious, "and you just spent 34 seconds of it watching this commercial."

The ad then moves to a cameo from Danny Glover, who's starring in a cheesy movie about a bomb in a salsa can in a taco truck, where his sidekick says he can't leave because his phone's still charging. The spot ends with Glover watching the movie in bed on his phone, admitting to his wife "it's not my best work." Why would we waste time charging our phone? it asks. Directed by Imperial Woodpecker's Stacy Wall, this is a slick, fun spot with a strong product message.

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Jun 20, 2016
Wieden + Kennedy Portland
Samsung Galaxy S7
Client Contact:
Jesse Coulter
Client Contact:
Kristin Harrer
Client Contact:
John T. Field
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Derek Syznal
Art Director:
Brandon Mugar
Art Director:
Croix Gagnon
Executive Producer:
Erika Madison
Shannon Worley
Account Director:
Mimi Kim
Account Supervisor:
Phil Williams
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Joe Staples
Renny Gleeson
Bruno Frankel
Project Management:
Laurie Holtz
Project Management:
Amanda Rudolph
Business Affairs:
Teresa Lutz
Business Affairs:
Amber Lavender
Director of Integrated Production:
Patty Brebner
Production Company:
Imperial Woodpecker
Stacy Wall
Executive Producer:
Doug Halbert
Anita Wetterstedt
Editorial Company:
Whitehouse Post
Lisa Gunning
Assistant Editor:
Sam Perkins
Post Producer:
Jennifer Mersis
Post Executive Producer:
Joni Williamson
VFX Company:
Creative Director:
Paul O'Shea
Visual Effects Supervisor:
Michael Gregory
VFX Executive Producer:
Elexis Stearn
VFX Color Producer:
Meghan Lang
VFX Producer:
Brian Friel
VFx Producer:
Deepanjali Signh
Color Producer:
Rebecca Boorsma
Mark Gethin
VFX Team:
Andre Arevalo
VFX Team:
Oliver Caiden
VFX Team:
Rodrigo Jimenez
VFX Team:
Ryan Taylor
VFX Team:
Tim Kafka
VFX Team:
Steward Burris
VFX Team:
Patrick Manning
VFX Team:
Yuichiro Yamashita
VFX Team:
George Saavadera
VFX Team:
Kunal Sarkar
VFX Team:
Anbarasu E
VFX Team:
Inigo Vimal Roy
VFX Team:
Sugumar S.
VFX Team:
Sabanayagam V.
VFX Team:
M.Vijaya Kumar
VFX Team:
Mithun Alex
Sound Company:
Sound Designer:
Rohan Young
Mix Company:
Rohan Young
Susie Boyajan
Audio Assistant:
Ben Tomastik

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