Home Gallery Video Samsung Galaxy S7: Why Was William H. Macy's Star-Studded Samsung Galaxy Ad Real or Just a VR Simulation? Wesley Snipes, Lil Wayne, James Harden and Doc Rivers Join Macy in Spot Launched During the Oscars Telecast By Simon Dumenco. Published on Feb 29, 2016 Editor's Pick In its new ad for the Galaxy S7 and Galaxy S7 Edge, Samsung shows various consumers asking a series of specific questions that all begin with "Why?" (which is also the title of the ad). Such as, "Why can't my battery last long enough to navigate me through these scary woods?" says a guy wandering through scary woods with a phone that, sadly, is not a Samsung Galaxy S7 or S7 Edge. And then things get even more specific. For instance, "Why can't my phone have enough memory to hold all 145 of my movies -- like that one with the action and the martial arts?" Recognize that guy? It's Wesley Snipes, who joins hip-hop star Lil Wayne, pro baller James Harden, coaching legend Doc Rivers and actor William H. Macy in making wry cameo appearances. Macy ends up being the true star of the spot, as it turns out he's been using his Galaxy Edge together with a Virtual Reality headset, and everything we've just seen may or may not have been a VR simulation. Macy's question, by the way, is super-meta: "Why don't I ever get asked to be the spokesperson in the commercial?" The spot, out of Wieden & Kennedy Portland, debuted during Sunday night's Oscars telecast. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 29, 2016Agency:Weiden + Kennedy PortlandClient:SamsungECD:Mark FitzloffECD:Joe StaplesCD:Craig AllenCD:Jason BagleyCopywriter:Andy LaugenourCopywriter:Jarrod HigginsArt Director:Croix GagnonArt Director:John DwightIntegrated Executive Producer:Erika MadisonSenior Producer:Alexei van MourikAccount Team:Mimi KimAccount Team:Phil WilliamsProduction Company:Arts & SciencesDirector:Matt AseltonEP:Marc MarrieLine Producer:Zoe OdlumDOP:Toby IrwinEditorial:ArcadeEditor:Geoff HounsellEditor:Greg ScrutonPost Producer:Adam BechtPost Executive Producer:Nicole VisramVFX Company:The MillVFX Supervisor:Glyn TebbuttFlame Lead:Robin McGloinFlame Artist:Brad ScottFlame Artist:Narbeh MardirossianFlame Artist:Adam LambertFlame Artist:Anthony PetittiFlame Artist:Ashley ForbitoFlame Artist:Brett LopinskyFlame Artist:Krysten RichardsonFlame Artist:Steve GibbonsFlame Artist:Tim DaviesFlame Artist:Steven OlsonSr. VFX Producer:Chris HarloweVFX Production Coordinator:Mary HaydenColor Producer:Diane ValeraColorist:Adam ScottTitles/Graphics:Mill+Music & Sound Company:Duotone Audio GroupManaging Director:David LeinheardtExecutive Producer:Ross HopmanCreative Director:Jack LiveseyProducer:Gio LobatoMix Company:LimeMixer:Sam CasasMixer:Rohan YoungProducer:Susie BoyajanSee more credits Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Samsung: Samsung Galaxy -- The Rest of Us Wieden & Kennedy Portland Samsung: The Night Before Wieden + Kennedy Portland Samsung: Gear S3 World Choir Cheil U.K.