Creativity

Important PSA From Samsung: Don't Let the Smartphone Version of Farmer's Tan Happen to You

Unsuspecting Beachgoer Is a Bit Too Glued to His Galaxy S8

By Simon Dumenco. Published on Jul 24, 2017

Editor's Pick

The visual joke in this Samsung Mobile ad is pretty small, but it's a pretty small ad (just 15 seconds long) -- and it's also pretty funny.

As an announcer hypes a $300-off deal (exclusively at Best Buy) on the Galaxy S8, we see a close-up shot of a shirtless guy at the beach watching a baseball game on his phone. He takes a call, and suddenly we realize that maybe he's been a bit too glued to his phone. By holding it in one place for too long under the blazing sun, he's given himself the high-tech version of a farmer's tan.

He's none the wiser, and the announcer doesn't say anything about it either, which somehow makes it even funnier.

R/GA New York was behind the ad and Jake Scott directed out of RSA.

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About

Credits

Date
Jul 24, 2017
Agency:
R/GA New York
Chief Marketing Officer:
Marc Mathieu
Client:
Samsung Galaxy
Chief Creative Officer:
Jesse Coulter
Head of Brand Creative Marketing:
Kristin Harrer
Director, Brand Creative Marketing:
John T Field
Senior Manager, Brand Creative Marketing:
Monique Nanclares
Account Managing Director:
Chad Wilson
Group Executive Creative Director:
Steve Wakelam
Group Executive Creative Director:
Nick Pringle
Executive Creative Director:
Qian Qian
Executive Creative Director:
Tristan Kincaid
Copywriter:
Eva McEnrue
Art Director:
Anna Siegel
Director of Content Production:
Diego de la Maza
Senior Content Producer:
Mona Lisa Farrokhnia
Account Director:
Victoria Bradbury
Account Production:
Patrick McCabe
Executive Producer:
Patrick McCabe
Account Production:
Rachel Murad
Executive Producer:
Rachel Murad
Business Affairs Manager:
Maureen Doyle
Associate Business Affairs Manager:
Nakiella Smith
Production company:
RSA
Director:
Jake Scott
President:
Jules Daly
Executive Producer:
Tracie Norfleet
Producer:
David Mitchell
Production Manager:
Jason Groves
Director of Photography:
Sal Totino
Production Designer:
Jason Hamilton
Editorial:
Exile
Editor:
Nate Gross
Head of Production:
Jennifer Locke
Executive Producer:
CL Weaver
Producer:
Gigi May
Color:
The Mill
VFX:
The Mill
Finishing:
The Mill
Producer:
Will Mok
Producer:
Jaqueline Sand
Producer:
Sumer Zuberi
2D Lead:
Siro Valente
2D Flame Artist:
Kieran Hanrahan
2D Flame Artist:
Jeff Robins
2D Flame Artist:
Brandon Danowski
VFX Supervisor:
Becky Porter
VFX Supervisor:
Siro Valente
Color:
Greg Reese
Audio Mix:
Heard City
Audio Mix:
Lime Studios
Sound Design:
Barking Owl
Music Supervision:
Wool & Tusk
Music:
"Shortyville"
Music By:
Trombone Shorty
VO Talent:
Josh Brolin

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