Creativity

Samsung Gear: A Long Time Coming

72andSunny Spot Features Wearable Tech as an 'Evolution' of Classic T.V. Gadgetry

Published on Oct 07, 2013

Editor's Pick

Inspector Gadget predicted not only Apple's Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant's foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture's past to whet consumers' appetite for a piece of tech that's finally arrived. The first spot, directed by Furlined's Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from "Knight Rider," to "The Jetsons" to "Star Trek," accompanied by related sound clips

A second spot produced out of Epoch cuts together clips of characters such as Captain Kirk, Penny from "Inspector Gadget" and Maxwell Smart from "Get Smart" connecting to others' through their wrists, showing that after all these years, it's Samsung that has finally made reality what was once a longstanding piece of pop culture fiction.

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About

Credits

Date
Oct 07, 2013
Agency:
72andSunny
Client:
Samsung Gear
Editorial:
Arcade Edit
CEO/Partner:
John Boiler
Editor:
Paul Martinez
ECD/Partner:
Jason Norcross
Creative Director/Writer:
Barton Corley
Creative Director/Designer:
Travis Britton
Head of Film Production:
Sam Baerwald
Executive Producer:
Nicole Haase
Senior Film Producer:
Angelo Mazzamuto
Film Production Coordinator:
Jamie Glass
Executive Producer:
Michael Pardee
Creative Director:
Rob Trent
Lead Flame:
Joey Brattesani
Flame:
Michael Vaglienty
Flame:
Rob Winfield
Flame:
Jan Cilliers
Flame:
Colleen Brattesani
Computer Graphics:
Rick Grandy
Design:
Tony Meister
VFX Producer:
Stacy Kessler Aungst
VFX Producer:
Ryan Meredith
Editorial:
Arcade Edit
Assistant Editor:
Carmen Hu
Assistant Editor:
Glenn Teel
Assistant Editor:
Vanessa Yuille
Executive Producer:
Nicole Visram
Producer:
Kirsten Thon-Webb
Color:
The Mill
Colorist:
Adam Scott
Executive Producer:
LaRue Anderson
Production Company:
Epoch
Executive Producer:
Melissa Culligan
DOP:
Autumn Cheyenne Durald

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