Creativity

New Yorkers Have Fun But Look Totally Ridiculous in Samsung's Ad for Gear VR

A Feelgood Spot With a Smart Product Message

Published on Jan 29, 2015

Editor's Pick

Samsung is pushing its Gear VR virtual reality product on TV with this spot in which it lets a bunch of New Yorkers test out the product, experiencing virtual worlds on a park bench. They all look kind of ridiculous wearing the somewhat bulky device atop their heads as they "Ooh!" and "Ahh!" But they're having a grand old time nonetheless.

Gear VR is powered by the Galaxy Note 4 and Oculus technology, so the feelgood ad ends with a product message -- the demonstrator telling them all they need a Galaxy Note 4 for this to function. Being New Yorkers, they probably have another kind of phone, so it's a smart move.

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About

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Date
Jan 29, 2015
Client:
Samsung

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