Creativity

Lil Wayne and Wesley Snipes Star in Samsung's Latest Ads

Gear VR Plays Big Role in New Spots

By Maureen Morrison. Published on Mar 11, 2016

Editor's Pick

Samsung's marketing for its newest phones, the Galaxy S7 and S7 Edge, is in full swing, and the latest spots feature hip hop artist Lil Wayne.

Two of the ads feature Samsung's virtual reality headset Gear VR in a marketing move that comes as VR is expected to hit the mainstream. In December, Samsung rolled out a campaign for Gear VR featuring LeBron James.

In one of the new ads, Lil Wayne wears the headset and experiences a wild virtual world that includes Wesley Snipes, who also happens to be in his living room. In another, he tells Snipes he can't talk right now because he's delivering a baby elephant. The spots were created by Wieden & Kennedy and directed by Matt Asleton of Arts & Sciences.

A third ad doesn't feature VR, but touts the phone's water-resistant casing. It shows Lil Wayne pouring champagne on his phone and dunking it in a fish tank to demonstrate that liquid won't destroy the device.

The ads also come as SXSW kicks off today. Tomorrow at the conference, Lil Wayne will be playing Samsung's first Galaxy Life Fest, a three-day music event created for Galaxy owners. It will also be the debut live performance of tracks from the "ColleGrove" album, Lil Wayne's collaboration with 2 Chainz.

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Credits

Date
Mar 11, 2016
Agency:
Wieden & Kennedy
Client:
Samsung
Creative Director:
Craig Allen
Director:
Matt Aselton
Creative Director:
Jason Bagley
Production Company:
Arts & Sciences
Copywriter:
Andy Laugenour
Art Director:
Croix Gagnon
Integrated Executive Producer:
Erika Madison
Senior Producer:
Alexei van Mourik
Production Company:
Arts & Sciences
Director:
Matt Aselton
Executive Producer:
Marc Marrie
Line Producer:
Zoe Odlum
Director of Photography:
Toby Irwin
Editorial:
ARCADE
Editor:
Greg Scruton
Editor:
Geoff Hounsell
Post Producer:
Adam Becht
Post Executive Producer:
Nicole Visram
Visual Effects:
The Mill
Visual Effects Supervisor:
Glyn Tebbutt
Lead Flame Artist:
Robin McGloin
Flame Artist:
Brad Scott
Flame Artist:
Narbeh Mardirossian
Flame Artist:
Adam Lambert
Flame Artist:
Anthony Petitti
Flame Artist:
Ashley Forbito
Flame Artist:
Brett Lopinsky
Flame Artist:
Krysten Richardson
Flame Artist:
Steve Gibbons
Flame Artist:
Tim Davies
Flame Artist:
Steven Olson
Senior Visual Effects Producer:
Chris Harlowe
Visual Effects Coordinator:
Mary Hayden
Color Producer:
Diane Valera
Colorist:
Adam Scott
Titles/Graphics:
Mill+
Music Supervision:
Walker
President/Founder:
Sara Matarazzo
Mix Company:
Lime
Mixer:
Sam Casas
Producer:
Susie Boyajan

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