Creativity

Samsung: HighLife

Leave it to the Parisians to feed our fancy for high-end cosmopolitan chic. With French design firm Soleil Noir's site for Samsung<

Published on Oct 04, 2007

Editor's Pick

Leave it to the Parisians to feed our fancy for high-end cosmopolitan chic. With French design firm Soleil Noir's site for Samsung, web users get a hefty taste of ultra-modern, digitally-enhanced living. Featuring a fashionable young couple as the site's protagonists, visitors can click and watch the pair's activities and horseplay in a variety of rooms filled with click-throughs of specific Samsung products.

Despite copy that's all in French, the music that fills each room (veering from Air-like space-age bachelor pad melodies to funk-lounge), the visual flair and the fairly seamless navigation makes the site a pretty enticing experience for non-Francophones (or those with an aversion to electro-cheez). Rooms include the salons, or family/living areas, where users can watch actual video play on a virtual Samsung BlackGloss Plasma HD TV or they can visit the "Cuisines" i.e. kitchen section, which features a Samsung fridge and microwave.

With plenty more to unearth in a site that matches innovative design with innovating living, Soleil Noir and Samsung present us with an apartment we all wish we had.

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About

Credits

Date
Oct 04, 2007
Client:
Samsumg
Agency:
Soleil Noir

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