Samsung Teams With Jay-Z For Album Download Offer

Special app will allow a million Samsung users free download

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Two quarters of the way through game 5 of this year’s NBA playoffs, Samsung and rapper Jay-Z presented Miami Heat and San Antonio Spurs fans with the opportunity to download his new album Magna Carta Holy Grail 72-hours before its July 4th release. For free. That is, if they manage to be amongst the first million Samsung SIII, S4 and Galaxy Note users to download customized new app that will available on June 24th. According to the Wall Street Journal, Samsung paid Jay-Z $5 per unit, effectively granting him $5 million in sales and platinum album status before the album is even released.

72andSunnny's three-minute spot aired last night and features the musician in a work session with an all-star team of producers – Rick Rubin, Timbaland, Swizz Beatz and Pharrell Williams – discussing his vision for his new project. The ad ends with Samsung’s tagline “The Next Big Thing.” 

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About

Credits
Date
Jun 17, 2013
Agency:
72andSunny
CEO/Partner:
John Boiler
Client:
Samsung
ECD/Partner:
Jason Norcross
Client:
Jay-Z
Managing Director (Entertainment):
James Townsend
Creative Director:
Peter Novosel
Creative Director:
Jay Kamath
Senior Designer:
Allison Hayes
Chief Production Officer:
Tom Dunlap
Head of Film Production:
Sam Baerwald
Group Film Prod. Director:
Nicole Haase
Film Producer:
Esther Perls
Senior Brand Manager:
Andy Silva
Production:
Anonymous Content
Director:
Mark Romanek
Sr. Executive Producer:
Eric Stern
Producer:
Aris McGarry
Director of Photography:
Jody Lee Lipes
Editorial:
Arcade Edit
Managing Partner:
Damian Stevens
Editor:
Geoff Hounsell
Assistant Editor:
Andrew Leggitt
Post:
The Mill
Producer:
Carl Walters
Colorist:
Fergus McCall
Finish:
Kyle Cody
Audio Mix:
Heard City
Mixer (Lime):
Phil Loeb
Mixer:
Evan Mangiamele
Assistant Mixer:
Jeremy Siegal
EP:
Gloria Pitagorsky

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