Meet James Corden's Hipster Alter Ego in Samsung's Latest Spot

Online Film Promotes Straight and Curved Versions of the Galaxy S6

Published on Apr 10, 2015

Editor's Pick

To promote the "straight" and "curved" versions of its Galaxy S6 phones, Samsung employs "The Late, Late Show" host James Corden to play both himself and his hipster alter-ego in this online spot. The ad, by Cheil U.K., sees Corden trying to present the ad but being constantly interrupted by his bearded director "Wilf," who demands Guatemalan coffee and orders that the ad be "beautiful and organic," rather than simplying informing us about the battery and camera.

As in his recent spoof underwear ad with David Beckham, Corden, (who has also appeared in viral videos for the likes of Cadbury), is hugely entertaining. Matt Pye, chief operating officer at Cheil U.K., commented in a statement that the star is "real hot property right now, following his star turn as the host of "The Late Late Show" in the US. He's king of the latest viral videos, and it made perfect sense to use his unique comedy gifts."

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Apr 10, 2015
Cheil U.K.
Chief Operating Officer:
Matt Pye
Global Chief Creative Officer:
Malcolm Poynton
Creative Director, Art Director:
Jim Eyre
Creative Director, Copywriter:
Dave Newbold
Production Company:
Production Company:
Fulwell 73 Production
Executive Producer:
Ben Schneider
Tommy Turtle
Director of Photography:
Colin Watkinson
Production Designer:
Tom Foden
Editorial Company:
Whitehouse Post
John Smith
Assistant Editor:
Gary Bowyer
Executive Producer:
Kayt Hall
Antonia Porter
Absolute Post
Belinda Grew
Flame Operator:
Dave Smith
Color Correction:
Matt Turner
Sound Mix:
Wave Studios
Ed Downham
Rebecca Boswell

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