Meet the Cutest (Future) Paralympian Ever in Samsung's New Ad

72andSunny Releases Latest in 'Sport Doesn't Care' Campaign

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Last month, Samsung Mobile kicked off its support of the Sochi 2014 Paralympic Games with manifesto and anthem spots created out of 72andSunny Amsterdam. The brand continues its sponsorship with this endearing new film starring Keira, a totally adorable, 7-year-old Paralympian-to-be from Canada. The film follows her as she straps on a ski boot to her prosthetic leg and proceeds to tackle some fairly moderate slopes, screaming with glee throughout. The film was directed by Henry-Alex Rubin of Smuggler London.
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About

Credits
Date
Mar 07, 2014
Agency:
72andSunny Amsterdam
Client:
Samsung
Executive Creative DIrector/Writer:
Carlo Cavallone
Creative Director/Designer:
Paulo Martins
Writer:
Yann Corlay
Designer:
Wendy Richardson
Group Brand Director:
Caroline Britt
Senior Brand Manager:
Rebeccah Lowe
Brand Manager:
Hanna Petit
Film Producer:
Eline Bakker
Sr. Business Affairs Manager:
Madelon Pol
Sr. Business Affairs Manager:
Nickie Stevens
Director of Strategy:
Stephanie Newman
Dir. of Communication Strategy:
Simon Summerscales
Production Company:
Smuggler London
Director:
Henry-Alex Rubin
Executive Producer:
Fergus Brown
Executive Producer:
Chris Barrett
Producer:
Ramon Leakey
Director of Photography:
David Devlin
Edit House:
Whitehouse Post London
Editor:
Russell Icke
Assistant Editor:
Iain Whitewright
Executive Producer:
Lisa Kenrick
Post House:
Glassworks Amsterdam
Executive Producer:
Armand Weeresinghe
Colorist:
Scott Harris
Lead Flame Artist:
Morten Vinther
Flame Artist:
Kyle Obley
Flame Artist:
Urs Furrer
Flame Artist:
Bob Roijen
Music Company:
Madplanet London
Company Director:
Sam Morris
Company Director:
Dan Rodgers
Music License:
Audionetwork London
Title Track:
Last Dance
Composer:
Tim Garland
Publisher:
Audionetwork Limited

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