Creativity

Samsung: Larry

You don't want to mess with these baddies

Published on May 08, 2012

Editor's Pick

Perhaps there are three bad guys that even The Avengers won't be able to tackle: Loading Ball Larry, Fiona Freeze and Battery Brutus. These culprits star in this hilarious series of new ads for Samsung Memory, created out of IDEO. The comical baddies torment their device-toting victims with an absurd ferocity (and over the top effects) in movie trailer like scenarios, a well-worn concept made highly watchable, thanks to hilarious direction from Hungry Man's Dave Laden.

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About

Credits

Date
May 08, 2012
Agency:
Ideo
Client:
Samsung
Co-Creative Director:
Ian Groulx
Co-Creative Director:
Michael Moskowitz
Director:
Dave Laden
Production Company:
Hungry Man
Executive Producer/Managing Partner:
Kevin Byrne
Executive Producer:
Cindy Becker

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