Best of Integrated/Interactive 2015 #10: Autistic Kids Learn to Make Eye Contact Using Samsung's 'Look at Me' App

Agency Cheil Enlisted Pros From Two Korean Universities to Develop It

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Editor's Pick

Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated. See all the top ideas of 2015 so far here.

At #10 on our list of best of integrated/interactive work from 2015, we celebrate this moving tech-powered idea from Samsung and Cheil, who leveraged the brand's smart devices to help autistic children tackle two of their biggest challenges: learning how to make eye contact and read facial expressions.

Original Post:

Interacting with other people can be a struggle for autistic children and adults -- reading facial expressions and making eye contact are just two of the challenges they face. From parents' perspectives, the barrier is especially difficult to bear as they try to connect with their kids. In an attempt to help bridge this gap, Samsung and creative agency Cheil Worldwide teamed up with Seoul National University and Yonsei University to create "Look at Me," a tech-based training tool.

Experts in the field worked with user-experience designers to develop a reward-based smart device application for autistic children to play with. The kids are tasked with completing seven missions designed to help them express their emotions, interpret facial expressions and work their way toward making eye contact. Much like a video or computer game, each successfully-completed assignment results in a prize, including points, rubies and character cards.

The app, available on Google Play, was originally tested by 20 children for eight weeks. Post-program surveys filled out by parents indicated that 60% of the kids showed improvement in making eye contact.

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Jan 05, 2015
Cheil Worldwide
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